Select & Connect: Strategies for Targeted Acquisition and Retention Free CMO Council Survey Report

	*Select & Connect: Strategies for Targeted Acquisition and Retention* is free to qualified professionals. Summary Description
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	Geographic Eligibility: USA, Canada

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1.	What best describes your target client/market? (select only one)

2.	Which of the following best describes your industry? (select only one)

If Other, please specify:

3.	Are you currently involved in your company's tracking of customers or using a CRM system? (select only one)

Yes No Not yet, but plan to be in the future

4.	What best matches the number of employees in your business? (select only one)

1 to 25 101 to 500

26 to 50 501 to 1000

51 to 100 1000+

5.	What type of customer data would be the most valuable to your marketing planning process? (select all that apply)

Buyer demographics and transactional history Customer satisfaction and experience

Size, type and location of company Purchasing habits and trends

Purchase intent and readiness Estimated customer lifetime value

6.	In regards to lead generation, how carefully do you evaluate, grade and score leads and contacts? (select only one)

No formal system or process Formalized, rigorous process with sales process visibility

Good degree of grading, scoring and prioritizing Batch processed and delivered to sales organization

Entered into database for channel and sales access Not sure

7.	What is your organization's annual revenue? (select only one)

>$100 Million $5 Million - $9.9 Million

$50 Million - $99.9 Million $4.9 Million or less

$25 Million - $49.9 Million Not sure

$10 Million - $24.9 Million

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