Select & Connect: Strategies for Targeted Acquisition and Retention
  Select & Connect: Strategies for Targeted Acquisition and Retention is free to qualified professionals. Summary Description
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3. Are you currently involved in your company's tracking of customers or using a CRM system? (select only one)
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4. What best matches the number of employees in your business? (select only one)
1 to 25 101 to 500
26 to 50 501 to 1000
51 to 100 1000+


5. What type of customer data would be the most valuable to your marketing planning process? (select all that apply)
Buyer demographics and transactional history Customer satisfaction and experience
Size, type and location of company Purchasing habits and trends
Purchase intent and readiness Estimated customer lifetime value


6. In regards to lead generation, how carefully do you evaluate, grade and score leads and contacts? (select only one)
No formal system or process Formalized, rigorous process with sales process visibility
Good degree of grading, scoring and prioritizing Batch processed and delivered to sales organization
Entered into database for channel and sales access Not sure


7. What is your organization's annual revenue? (select only one)
>$100 Million $5 Million - $9.9 Million
$50 Million - $99.9 Million $4.9 Million or less
$25 Million - $49.9 Million Not sure
$10 Million - $24.9 Million


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