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Request your free White Paper - Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds. Take a look at how brand owners and their channel partners are improving their collaboration on co-marketing with a streamlined closed-loop process supported by the SAP Customer Relationship Management application. While co-marketing programs can provide substantial benefits for both brand owners and channel partners, their implementation entails significant challenges regarding the effectiveness of the funded activities, the efficiency of the funds and claims process, as well as legal compliance. Information technology plays an important role in coping with these challenges and maximizing the benefits. Note: Offer Valid in Selected International Countries Only.