SRDS Consumer Magazine Connections 2008 Advertising Guide Free Subscription

	*SRDS Consumer Magazine Connections 2008 Advertising Guide* is free to qualified professionals. Summary Description
	To apply for a FREE subscription to *SRDS Consumer Magazine Connections 2008 Advertising Guide*, please answer ALL of the questions on the form below.
	The publisher determines qualification and reserves the right to limit the number of free subscriptions.
	Geographic Eligibility: USA

1.	*Do you wish to receive a FREE subscription to SRDS Consumer Magazine Connections 2008 Advertising Guide, and future editions?*

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What is the approximate number of employees in your company? (select only one)

Yes, please auto-fill my contact information for other publication qualification forms.

2.	Primary Job Function: (select only one)

Corporate/ General Management Other (please specify)

Marketing/ Advertising/ Brand

Professor/ Student/ Lecturer/ Teacher

3.	Job Title: (select only one)

CEO/ President/ Owner Publisher

VP/ SVP Agency: Media Planner/ Buyer

Chief Marketing Officer Non-agency: Media Planner/ Buyer

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4.	Which of the following describes your company/client's primary market? (select only one)

Apparel & Accessories Media & Advertising

Automotive Public Transportation, Hotels, & Resorts

Direct Response Retail

Drugs & Remedies Technology

Financial, Insurance, & Real Estate Toiletries & Cosmetics

Food & Food Products Other (please specify)

Home Furnishings & Supplies

5.	How, if at all, does your company work with an advertising agency? (select all that apply)

Creative We don't work with an advertising agency

Media Planning & Buying We are an advertising agency

General Marketing Strategy

6.	How would you describe your role in your company's advertising process? (select only one)

I am the primary decision maker I have limited involvement

I am involved in & influence decisions I have no involvement

7.	How often do you make or approve media placement decisions for ad/ marketing campaigns? (select only one)

Never 4 to 6 times per year

1 to 3 times per year 7 or more times per year

8.	Please select the approximate annual Business to Consumer advertising budget for your company/division: (select only one)

Under $25 million $100 - $249 million

$25 - $49 million $250 - $499 million

$50 - $99 million $500 million or more

9.	How does your company promote itself? (select all that apply)

Consumer Magazines Online

Business Publications Not sure

Newspapers

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